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Marketing – What Do I Say? Getting your message out there but don’t know what to say when someone actually calls you or you call them? Today’s post is all about the conversation, having actual conversations is not about you. This will help you to be better prepared in your Marketing and help you to have confidence in having conversations about your business.

Too Busy Too Eager:

Marketing - Your-First-Call

Marketing – Your-First-Call

Many of us (yes, including me) get our first call and we just want to break into our “Happy-Happy, Joy-Joy” song & dance! Then it hits you, “what do I say?” If you let that eagerness creep into your marketing you will be failing in one of the first golden rules because this removes the sense of urgency. Don’t be quick & eager to sign them up but channel that eagerness into hearing their story and why they are interested in what you do, what you have to offer them. Hearing their own story will give you most of the clues you need to actually provide the help they (the lead) are really looking for. Much like this, “well I saw your article on ___ and I’ve always wanted to be fit enough to Coach my daughter in soccer”. One of the biggest strengths of your business will be your ability to market towards your audiences pain. Every lead you get will not have the exact pain you market to so hearing them describe it ultimately helps you to identify with them more. Like this, “oh yes, most of us in ___ are parents and spending more time with our kids is something we value”. It just makes sense when you hear it from them first. Take some detailed notes about your lead from the conversation to weave into your next conversation with them.

Just The First, Not The Last:

Marketing - What Do I Say?,Very busy business

Marketing – What Do I Say?,Very busy business

During your first call, conversation or possible presentation one of your tasks must be to have a follow up or additional opportunities to secure the next conversation with the lead. While you may or may not be busy, give the appearance that you are. Not to say you aren’t making time for your leads but to convey the sense of urgency and establishing that your time is valuable. Even if you don’t understand it yet, time is one of your biggest commodities as a marketer. Treat your time as the precious commodity that it is, no matter how much a lead will ask or tell you they have to see your offer right away, refuse. One of the best ways I’ve used to do this is having the conversation like this:

  • “Listen, I really want to show you what I do, but I have more commitments today. What I have to show you is mostly visual, I can present it to you 11:30 tomorrow.” Notice how this is not a question
  • Uh, no. I’m still working at that time.” You say, “What’s a better time tomorrow for you?” “Well 5:30 would work for me“, they reply. “That’s a good time, listen I’m going to send you __ (your presentation, company video, capture page video, etc.), it’s the visual info I spoke of and is only a few minutes but I need you to watch it before we meet. Will you make sure to watch it right before we talk?”. It’s critical not to schedule this follow up more than 1 or 2 days from your initial conversation. People usually have short attention spans and may forget you altogether a week from now.
  • If for any reason they say no, or don’t want to see your presentation: Wish them well and give them a call or contact in some way 2 – 4 weeks from now. They are still an interested lead, the time may not be right for them at this time. Keep the contact going and check in with them from time to time, let them know about any specials and follow up on how the pain point is affecting them now. When the time is right they will be more receptive because you still made time for them and showed them you care for them as a person (just make sure to follow up, add when you will contact them next on your schedule).

Conversation Mindset:

Marketing - What Do I Say? 1

Marketing – What Do I Say? 1

You always want to present “the best you” in all of your contacts with leads, on the phone, Internet or live meets. If you do live meets, arrive early and don’t eat or drink anything other than water. Nothing worse than trying to do a presentation with bad breath, talking around food or having a big fat ugly new stain on your nice business attire. Look, speak and act the part of confident business person. If you need any forms filled out, make sure they are ready (fill out all you can, hi-light where the lead needs to fill in) before your meet and have multiple pens that actually write (it ain’t funny to experience it). Got it all? One more thing you need is the right mindset. Read this to yourself before every meeting:

  • “I know it in my heart that what I have to offer is a positive life changing experience.”
  • If you don’t believe this about your offer, company or abilities..find one that you believe in. Very few, if any will buy something from you if you don’t believe in it.

Now you have the ammo to have some great conversations, never go into them with a script. Be natural and free flowing, you will do fine. If you got some value today, let me hear from you in the comments below.

Until the next, your friend Glenn

Marketing - What Do I Say? - Contact Glenn

Marketing – What Do I Say? – Contact Glenn


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Do you ask for leads to follow, look at your ads, click your links? You won’t get any of what you want if you don’t ask it. You will Get What You Ask For in Marketing, but are you asking the right people the right questions? Marketing all starts with keyword research aimed toward your desired results, so how do you ask the right people the right questions is what this post is about.

Avoiding The Wrong Keywords:

Marketing - No Bad Words

Marketing – No Bad Words

Overall you want the appearance of great professionalism, only good & positive words. But bad words aren’t the only words you want to avoid in marketing. You want to keep away from the most common keywords in your industry and also avoid having the words used with your keyword and in your advertising:

  • Free
  • Quick Money
  • Fast Money
  • Push Button
  • Free & Easy

Just about any combination of the above words will generate tons of clicks and responses but the majority of people you attract with these words are not where most of the buyers are. What you will see instead when using these keywords will be “Freepreneurs”. These are people that look for free stuff and want magic buttons to make money. Having one thousand of these clicks never equal the positive response of one targeted lead.

Why Asking Is All Important:

Get into the habit of asking for what you want a lead to do in all of your marketing. In your posts, ads, articles on other media or platforms you must let the lead know what you expect them to do. Click here, leave a comment, take this quick survey, sign-up. This is called having a “call to action”, once you start implementing a “call to action” in your marketing you will see a noticeable increase in response if you don’t use them now. Just imagine reading a great post from someone and not having any means to see what else they have written? That’s a possible lead that writer has just lost simply because they didn’t have a simple “click here” and get more value training just like this.

Circles That Feel Like Straight Lines:

Marketing - Get-What-You-Ask-For

Marketing – Get-What-You-Ask-For

You always want to double check the path you send your leads on and keep it all congruent. All this means is that you want to make sure that you are providing exactly what you stated in your ad or posts. Think about it like this, if you ask for Opt-Ins for your list you must provide what you promised to deliver. If you offer more Tips or Training for someone to sign up then when the lead signs up they will see “Tips or Training” sent to them from you. All of your marketing should perform like a never ending circle but feel like a straight line to your leads. Not a traffic jam of lost proportions:

  1. Lead finds your Site and Opts In for your list for Tips
  2. List gives more Tips as promised and sends leads back to Site
  3. You give more & more value to the lead on the list & your Site
  4. Your list gives the leads related promotional income generating offers
  5. Emails to your list send those leads back to more value on your site
Marketing - Your Winning Smile

Marketing – Your Winning Smile

So make sure you are asking for the actions you desire in all you do in your marketing, ask the right questions and always provide exactly what you promise. Now you know that having great “call to action” is required in all your marketing, be sure to ask the right thing from the desired people. It’s much like marketing your winning smile! Always think to yourself, “did I put a good call-to-action” in there?

 

 

Let me hear your comments below, I respond personally to all comments and questions. More value soon, always your friend Glenn.

Happy Marketing/Blogging

Marketing - Get What You Ask For - Call Me

Marketing – Get What You Ask For – Call Me


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Defining Your Avatar, ever hear of this in Marketing Your Business? What the heck is a Avatar? While it may sound a bit confusing, Defining Your Avatar is gathering the details of your best customer. Knowing your customers habits, average age, favorite sites and all the other statistics can help you a great deal. This post will help you clear the air of confusion and give you the knowledge to help in Defining Your Avatar.

Who Is Your Avatar?

Defining Your Avatar - How To

Defining Your Avatar – How To

Every business that markets products have extensive data on their customers, so much that this data has become more valuable in this Internet Age. When you watch Sponge Bob with your kids, most every commercial is geared towards the ages that are most likely watching the show. So your sugary sweet breakfast cereal would be perfect to market during this show because that’s where your Avatar will be. You don’t market to the parents even though they are the ones buying the products, your Avatar will get the parents to purchase because your marketing speaks to them. Parents are less likely to buy the sugary cereal for themselves. How to identify your Avatar:

  • What does your best customer look like
  • What activities does your customer participate in
  • How old, how young, what’s the average age of your best customer
  • What online sites does your best customer visit the most
  • What other products does your best customer buy
  • What common problems does your best customer experience
  • Is your best customer married, divorced, single, male or female
  • Does your best customer have children, doesn’t want children
  • College educated, professional, executive, laborer, etc.

What Are Your Avatars Pains:

Defining-Your-Avatar - Be-A-Entrepreneur

Defining-Your-Avatar – Be-A-Entrepreneur

As a Entrepreneur your biggest accomplishment is solving problems for others. You identify what common issues your Avatar has and you market to that pain and provide the solution. Write down what the biggest pain points are for your market. Tons of pain points are out there, it just depends on your own particular niche and Defining Your Avatar. For example:

 

 

  1. Getting and keeping fit – Market the best solution to lose weight & keeping fit
  2. Unable To Pay The Bills – Market the means to make additional income & save more money
  3. Bad Job, bad boss – Market “How To” start their own business to no longer need a job
  4. Health Concerns – Market best practices to improve health and wellness

How Knowing Can Save Time & Money:

Defining Your Avatar-1

Defining Your Avatar-1

Once you have defined your Avatar, your marketing is more focused towards the people that need & want your services and or products. Take a moment and think about this, which is more profitable:

  1. Marketing a retirement system that creates more retirement income to people ages 40 – 60 or..
  2. Marketing the same system to people of average ages 20 – 40

You can see now the advantages of Defining Your Avatar, people in their twenties are on average not concerned in the least about retirement. On the other hand older people will give retirement issues greater thought and have a greater need for retirement solutions. Although a small percentage of those younger people may have given retirement some thought and shown interest it’s a super small group. Spending advertising dollars on people outside of your definitions would be a waste of not just money but also time.

Not The Last Step:

Don’t just stop with Defining Your Avatar and letting the information get stale, keep at it because things do change. Just last month I learned that 40 -45% of my niche likes to buy SUV’s. That’s another market I can test my advertising in for buyers of my products. You can do the same, more than anything you can teach this to your Team! Always be the student and learn more of your craft that is your business.

Share this with your Team and comment below, I love comments and respond to all of them personally. Need a plan to step up your business or looking for a business to start? Make an appointment and be sure to include what you’re goals are and a phone number for me to contact you:

Contact Glenn Today: 1 On 1 Coaching Call Appointment: http://www.meetme.so/gtguilloryonline

Until the next, Your Friend Glenn

Defining Your Avatar - Call Glenn

Defining Your Avatar – Call Glenn


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Why buy Solo Ads? Here are the Best Reasons To Avoid Solo Ads, when you should and when you shouldn’t. Not to discourage you from ever buying Solo Ads but most marketers with little experience usually don’t know what they’re getting into. The Best Reasons To Avoid Solo Ads is information for you to reach your own conclusions armed with better facts.

Best Reasons To Avoid Solo Ads1

Best Reasons To Avoid Solo Ads1

Warm Market, Cold Leads:

The first thing you really should understand about what a Solo Ad really means to your business is that you have absolutely no control over who, what, why & how the leads came to be on the list for your Solo Ad. Mostly they will be leads in your particular niche/market but why would they be more responsive to your ad more than the others they have seen? Sometimes the leads your Solo is going out to have been bombarded by free offers and lots of crap. So you’re approach needs to be skilled for the response you’re looking for.

Sales or List Building?

best reasons to avoid solo ads3

best reasons to avoid solo ads3

You’re hoping for sales with a Solo Ad right? How do you think those sales will happen and why would these people buy from you anyway? That’s the glaring problem with most marketers trying their hand at Solo Ads. People that “Know, Like & Trust” you are the ones that buy because they perceive you have tons of value for them, it’s only a tiny amount that buy right off. You must target building a relationship with the leads that will sign up to your list and yes building your list should be your first priority with any Solo Ad. To make any sales you need to first have an offer of great value for your ad and make it enticing by over delivering that value. You really want to address niche/market pain or common problems. Give them a great solution in your Solo Ads. Sales will come from great follow ups once they are added to your list. So have a way for them to see your offer but make the primary (what they see and read the most) content about how you can solve their common niche/market problem.

List Sign Ups? What’s Next:

best reasons to avoid solo ads2

best reasons to avoid solo ads2

This is the meat & potatoes so to speak, marketing to those new leads that signed up to your list. The one thing you should be mindful of is making sure you are consistent, marketers call it “Congruency”. Make sure that your message stays consistent from the Solo Ad (text, landing page, everything used with the Solo Ad pitch). A certain theme and title like, “Glenn’s Top 6 Methods To Get Fitness Experts As Your Customers”, should remain the theme through out your marketing. Your first follow up message to these new leads should continue to address how to get those sought after fitness buyers into their business (this is just an example). The leads from your Solo should get what you promised in the Solo right away, after all that’s why they gave you their information. Follow these steps to have great follow up steps:

  • Deliver more value (the solutions goods), here is where you will include your product again but in a secondary way. Example,”Here’s my top choice fitness product that converts buyers”.
  • Make contact quickly (you want personal contact, meeting, phone conference or direct call if possible).
  • Later include a message that allows your new leads to get to know your story, don’t make it too long. You want your leads to identify with the struggles you have had and also how you’ve overcome them. Don’t be too needy, you’re a busy business person to your leads and your time is valuable. If you haven’t had contact yet, send a reminder on the benefit they are not taking advantage of.
  • Keep delivering value, some leads won’t be ready for your business when you expect or want them to. Some great leads may follow you for a year before buying because they’re not ready. Keep your value and overall message consistent.

Solo Ads Unknowns:

best reasons to avoid solo ads4

best reasons to avoid solo ads4

Following the above steps still doesn’t give you any guarantees because you still have to trust the Solo Ad seller. How they got the leads in the first place and how they deliver your ad should be a concern. You will never know how fresh the leads for your Solo Ad are or what type of messages they are most likely to respond to. You have to develop a relationship with the seller too, hopefully they will provide exactly what they promise for your Solo. Tracking the Solo Ads performance from the number of clicks to the response are critical so you know how the Ads performed. A good response performance would be 25 – 30% of your clicks added to your list but don’t stop there. Make sure you keep tracking those leads, name them in a list from the seller. Active responses, buys, actual calls (you calling them), and track those responses from on 1st, 2nd and 3rd month responses. Results should tell you that:

  1. Your process and copy are very good (positive)
  2. Your Solo Ad seller has a good list and you want to test again to see if you can repeat or exceed previous results. If you get similar great results twice, go big and negotiate a larger Solo (positive)
  3. Little to no response could mean your process is not optimized well and doesn’t offer great value or your Seller has a stale over marketed list. Which is it? (negative)
  4. High Opt-In rate but poor response, you just don’t know what the seller has communicated to these leads prior to your Solo. Solo Ads have no guarantee so your stuck to figure out if it is your process or the Solo seller (negative)
  5. Low Opt-In rate zero response, both your process and the seller’s list can be poor or your process may need more work. An easy tip to test your process would be to test your landing pages with PPC ads. Poor response with PPC ads are most likely due to poor targeting and a poor process (negative)

Top Reason Not To Do Solo’s:

best reasons to avoid solo ads - Doubt-It

best reasons to avoid solo ads – Doubt-It

Solo Ads are widely marketed to everyone in Home Business and purchased often by those new to marketing. Those without the skills I’ve described above, if you can’t create a great process how would you know how well a Solo Ad can perform for you? Targeted Leads are the best leads and the only ones you really want in my opinion (unless you just have money to burn). You never know how targeted the leads are with a Solo Ad until after getting the clicks.

I recommend you at least try 2 Solo Ads for your business to make your own determinations. Now I won’t say I will never do another Solo Ad buy but because my own experience was both good and bad, it wasn’t until my knowledge grow before I understood why some didn’t work so well. So this article will hopefully help you avoid being in the dark avoiding or missing the mark with Solo Ads.

Did you get value? Leave your comments and suggestions below and check out some other places where I share value:

GTGuilloryonline on G+

Glenn T Guillory FB Fan Page

Set up your free 1 On 1 Coaching Call with Glenn on Skype: http://www.meetme.so/gtguilloryonline

Best Reasons To Avoid Solo Ads - Contact Glenn

Best Reasons To Avoid Solo Ads – Contact Glenn


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Traffic Lead Generation – Benefits In Your Inbox

Traffic Lead Generation – Benefits In Your Inbox

How to benefit and optimize Traffic Lead Generation from all those excessive emails that arrive in your email inbox. Why you’re getting so many emails since growing your online business through the Internet.

So here you are trying to get ahead with your Internet Marketing Business but you keep getting all those emails! What’s that all about?! Where are all these people coming from?

If you’re like me when I was getting started you’ve signed up for a few affiliate programs, blogs, forums etc. Suddenly you’re getting bombarded by tons of emails! Some go to the spam folder but most of them end up in your inbox! I get millions (not really but it seems like it) of these emails daily to my personal and company email. I actually spend time and go through all of them. Would it surprise you to learn that many of these emails are jewels for beginner affiliates and marketers?

 

Too Many Emails – At some point you actually agreed to receive emails from marketers and everyone of them should have a means for you to unsubscribe from their list. Some will prove difficult to keep out of your inbox but the others are from proven Internet Marketers. Many of those same people you already know or will find out have tons of success. Do they send you emails everyday? The answer will be no for most of them but they send just enough to keep their readers (you) engaged. So they send you promotions and tips once a week or so because it’s part of their marketing campaign and makes money.

How To Benefit From The Emails – Last month I was listening to another millionaire marketer and he explained to me that sometimes he will ignite a new funnel with emails before the campaign launch. He sometimes loads up his auto responder with many as 2 years worth of emails! Here’s how you can apply the success of those marketers to your own business:

  1. First and foremost you must have something to market such as your offer or product (an offer that converts sales and adds to your email list), landing pages and a auto-responder list that you are building (or website newsletter). This is your “funnel” and you should be ALWAYS active in building your list.
  2. The biggest action for you outside of building your list is engaging the people on your list. You do that by sending emails to them at least twice a week. Give them deals and great tips they can use to help them solve their own problems (this works in any niche). This is one reason for them to STAY on your list and builds their trust in you as an expert.
  3. Maybe you need help getting started with ideas to send your list or find writing doesn’t come so easily. The gold is right there in your inbox! Almost everything you need and could ask for, it’s like having an email coach! Pick a few of the marketers that you like and find their tips and offers useful. Then every time they send you an email that’s your alarm to send a broadcast to your own list! You can emulate the same subject or offers but make sure you research it to offer your own unique take and increase your own expertise!

You will find that some of those offers found in emails (monetizing your list) from other marketers are exclusive to them and you can’t offer the same product. Just find another offer that converts from your own network, you should also be an affiliate for more than one network just for this reason. Traffic Lead Generation will come from you promoting and building your list. Monetizing that list is a big part of your business profits. If you haven’t heard it yet, “the money is in the list”.

Do your research, every successful marketer regardless of niche or product shares in the habit of testing and tracking most every thing to make it work better. Traffic Lead Generation gets potential customers to your web sites, landing pages and affiliate offers. You want to keep those members within your list and you continue to grow it and yourself. Get qualified for a system that really works, click here if your serious about making money:

To Our Success,

Glenn