Do you ask for leads to follow, look at your ads, click your links? You won’t get any of what you want if you don’t ask it. You will Get What You Ask For in Marketing, but are you asking the right people the right questions? Marketing all starts with keyword research aimed toward your desired results, so how do you ask the right people the right questions is what this post is about.
Avoiding The Wrong Keywords:
Overall you want the appearance of great professionalism, only good & positive words. But bad words aren’t the only words you want to avoid in marketing. You want to keep away from the most common keywords in your industry and also avoid having the words used with your keyword and in your advertising:
- Quick Money
- Fast Money
- Push Button
- Free & Easy
Just about any combination of the above words will generate tons of clicks and responses but the majority of people you attract with these words are not where most of the buyers are. What you will see instead when using these keywords will be “Freepreneurs”. These are people that look for free stuff and want magic buttons to make money. Having one thousand of these clicks never equal the positive response of one targeted lead.
Why Asking Is All Important:
Get into the habit of asking for what you want a lead to do in all of your marketing. In your posts, ads, articles on other media or platforms you must let the lead know what you expect them to do. Click here, leave a comment, take this quick survey, sign-up. This is called having a “call to action”, once you start implementing a “call to action” in your marketing you will see a noticeable increase in response if you don’t use them now. Just imagine reading a great post from someone and not having any means to see what else they have written? That’s a possible lead that writer has just lost simply because they didn’t have a simple “click here” and get more value training just like this.
Circles That Feel Like Straight Lines:
You always want to double check the path you send your leads on and keep it all congruent. All this means is that you want to make sure that you are providing exactly what you stated in your ad or posts. Think about it like this, if you ask for Opt-Ins for your list you must provide what you promised to deliver. If you offer more Tips or Training for someone to sign up then when the lead signs up they will see “Tips or Training” sent to them from you. All of your marketing should perform like a never ending circle but feel like a straight line to your leads. Not a traffic jam of lost proportions:
- Lead finds your Site and Opts In for your list for Tips
- List gives more Tips as promised and sends leads back to Site
- You give more & more value to the lead on the list & your Site
- Your list gives the leads related promotional income generating offers
- Emails to your list send those leads back to more value on your site
So make sure you are asking for the actions you desire in all you do in your marketing, ask the right questions and always provide exactly what you promise. Now you know that having great “call to action” is required in all your marketing, be sure to ask the right thing from the desired people. It’s much like marketing your winning smile! Always think to yourself, “did I put a good call-to-action” in there?
Let me hear your comments below, I respond personally to all comments and questions. More value soon, always your friend Glenn.