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My Brain On Blogging

My Brain On Blogging

My Brain On Blogging

The latest in blog, tips, reader comments and questions answered! I wanted to continue this tradition I started here because I enjoy doing it and it gets some good comments!

Are you one of the millions of bloggers not making any income? Or maybe you only make enough to pay for lunch a few times a week? Don’t you want more?

 

 

This quote is from The Pursuit of Happiness, Chris (Title Character) talking to his son:

“Hey. Don’t ever let somebody tell you… You can’t do something. Not even me. All right?

You got a dream… You gotta protect it. People  can’t do somethin’ themselves, they wanna tell
you you can’t do it. If you want somethin’, go get it. Period.”

The Latest In Blog:

My Brain On Blogging - Latest

My Brain On Blogging – Latest

Have you tried any of the forums lately? I heard from a friend a few days ago call out “The Worry-er Forum”..hah! That’s funny! Okay my point is getting your site exposed also requires getting out there among some of your peers and even competition. Be part of a conversation thread or answer some questions. Whatever your niche is you need to be there, where ever that is. Get it? Look at it this way….you are in a business meeting for YOUR brand (site/blog/etc.) and at the table with you are the people you expect ideas from. After all what are you paying them for anyway, sitting around (heck no)! So these two marketers stand up and say, “with this campaign we will get you exposure all over the place!” You ever hear of Tata Motors? Maybe you have, but unless you live close to India it’s a good bet you haven’t! Because they don’t market the world yet (yes they’re working on it). So with that in mind, why would you rely solely on free methods and S.E.O., or Adsense and Amazon to get your blog or sites exposure to your market? Not long ago I went through an airport in China and watched a Oldsmobile commercial! Marketing! That’s what getting on the forums and into the communities is all about, the more exposure you have to YOUR market the better! So go check out the groups on Facebook, Twitter, G+, etc. It’s going to take some of your time but it’s worth it, grow it slowly and allow the communities of your niche to know you! Thank me later!

  1. Something wild and crazy is going on over at LinkedIn, they’re now delving into the dating market! Yes I know, but why not? Do you think that’s innovation? I think LinkedIn is looking at their competition and seeing their market share and volume steadily not growing the way many others are. What’s weird for me is that even though I have a LinkedIn page for GTGuilloryonline.com I do very little action wise with it. Maybe you’re like me, I thought it was about jobs and networking but LinkedIn’s brain works much different than mine (I’m a little crazy anyway, but I’m not figuring it out yet). Still I average about 1 new person every week to my network there, who knew I didn’t have to do anything?
  2. If you haven’t connected with me on the Social sites yet, you can find me on Skype (Glenn T Guillory, Colorado Springs), Twitter (@glenntguillory), and Google+ (Glenn Guillory, GenEnTech00, company page GTGuilloryonline.com). I’m usually doing something there daily except for Sundays (can’t find any parking on Sunday!Hah!).
  3. I still haven’t had my Traffic Blast yet so I don’t have any updates on that yet but it’s coming! Yes now I’m back to using both GetResponse, Aweber all over again! Maybe I just didn’t learn my lesson last year! I’ve turned it into a plus though because I was actually lacking in my posts here and I’m still getting more things moved into place.

Reader Comments:

My Brain On Blogging - Reader Comments

My Brain On Blogging – Reader Comments

I like to go through the comments from time to time and provide answers to questions, yes I also try to reply to every comment too (some of these are from older posts I’ve done here). Alexa has given me an extra work load in that now I also check your comment links and it’s something you should do for your site too. Here’s why, broken or links that don’t go where intended will hurt your standing so you need to fix them or fire them….”Yoouuuuur FIRE-ERRRRD-Duh!” Okay, on to the comments:

  1. Q – “Does having a site like yours take a lot of work?”
    AActually yes it does, but it’s not hard and I love what I’m doing! When you’re setting up a new site or blog, you will need your favorite plug-ins installed, customize your theme, monetize and write content! Once that’s done you can write about 2 to 3 times a week (yes I know, I’m slacking but I’ve been working on the behind the scenes stuff! So there!). Once all of that’s caught up though it’s fairly easy and you could average 2-4 hours a day working on your blog or site! The key is getting started and taking action.
  2. Q – “I’m kinda shy and not good at talking with people, how do I write good articles for my blog?”
    APractice, for this reason alone I recommend you blog or create site content around YOUR passions! Sounds easy right? Have you ever talked to someone about what you love to do? Eating, fishing or whatever? I would almost bet that you’re like a runaway motorcycle (reeennnannnannnnnn, rennananannn, wheeeeeeeeeeennnnn) yeah like that when you’re talking about what you love! Your kids, clothes, what are you passionate about? That’s what you write about because that’s what’s real and really you’re already an expert or soon to be one on the subject. Just don’t go with what’s in your head alone, do the research and know what you’re talking about. We all love to hear passion! Again, repetition is the key!
  3. Q – “My site looks funny on my phone but yours looks great, got any suggestions?” 
    A – This is my business, I’ve invested in it to be successful. All you really need is to get a domain and hosting, you can get started fairly cheap with Name.com and Bluehost.com. Once you do that, most of the themes today have compatibility with mobile so no need to get something extra( every theme that has “Responsive” in it’s name is also mobile ready). If in doubt just ask your support before you buy, “is this mobile compatible?”. If you are just getting started better safe than sorry, ask someone because now it’s important to your search rankings.
  4. Q – “Do you have guest writers on your blog? I have a blog with a similar niche if you would like to write something.”       
    A – No guest writers at this time because I’m only at this part time now, and yes I would guest write on your blog! The few things I would require is for you to send me an email with your request to: admin@glenntguillory.com

Make sure to check out the latest happenings on the Site here: gtguilloryonline.com/blog

I hope you got a few somethings of use on My Brain On Blogging! Until the next….stay tuned!

Dedicated To YOUR Success!

Glenn

 


1 Comment >

My Beef With Infographics has more to do with how they appear and not the info they provide. Infographics are everywhere these days but have you considered how they are received by the majority of your audience? My Beef With Infographics is that when shared most of the info is lost on the reader.

What’s A Infographic:

My Beef with Infographics1

My Beef with Infographics1

They’re actually pretty cool, information delivered with images. Some of them have animation too! The idea was great, images married to text to get a point or process across that is more pleasing to readers than plan old text could ever be. What’s not to like in a Infographic? Well in most cases, Infographics look cool on a blog (most of the time). Getting our message out their and trying to grow an audience requires that you need share on other sites and platforms. This is when I start losing my appreciation for Infographics because when shared they’re often hard to read on those other platforms. Cool if the whole idea is to get people onto your site where they can see it better, but….(saw it coming didn’t you). Too often the great Infographic you created ends up looking like this one here on the right. The images come through in most cases but the text is lost on the other places where it might be shared. Can you imagine trying to look at this on your Cell or other device?

 

Better Alternative:

My Beef With Infographics2

My Beef With Infographics2

Of course I should offer an better alternative to the Infographic, got beef better have a solution right? My solution is in the latest push that’s actually been going on for the past two years in the Social Communities. You didn’t think that Google buying YouTube didn’t have long term impact did you? So here’s my alternative, video. What’s quicker and easier than video? Not much. The rise of the “Go-Pro” is just another signal that if you’re marketing or building a online presence and not doing video you will get left behind. Who could have thunk (hey it’s a word here), that video would keep getting easier to do? Not me for sure! Now you can shoot, upload and share directly from your phone! In HD no less! I’m not only impressed but curious even more so by the latest moves by some of the Social platforms regarding video on their respective sites.

 

How & Why Video:

My Beef With Infographics - Video Is Better On FB

My Beef With Infographics – Video Is Better On FB

It’s all a big war of content and the Social sites don’t want to be left out. Recently Facebook has made moves to give better traction to video’s directly loaded to their site over other media. Just take a look at the response of video’s there compared to text and images right in your Newsfeeds. Twitter on the other hand recently announced their own app for uploading your video’s directly to Twitter! If that’s not a signal to start adding more video’s to your marketing I don’t know what is. Recently I’ve experienced an explosion of sorts on my own FB page with video’s. Get in the video game or get left behind, you should see where PPC & video has taken my likes now.

Over all I’m not saying leave the Infographics behind but if they are not a big part of your online efforts then take a look at video. Video expands your reach better and still gets your content out there without any loss between sites or mediums. So please comment below and let me hear your opinion.

Until next time, check out what I’m sharing in other places:

Glenn’s Tips On Twitter

Learn About Leads: Glenn’s FB Fan Page

Official Site Page: GlennTGuillory.com

Marketing Blog: gtguilloryonline.com

My Beef With Infographics - Call Me

My Beef With Infographics – Call Me

 


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Why buy Solo Ads? Here are the Best Reasons To Avoid Solo Ads, when you should and when you shouldn’t. Not to discourage you from ever buying Solo Ads but most marketers with little experience usually don’t know what they’re getting into. The Best Reasons To Avoid Solo Ads is information for you to reach your own conclusions armed with better facts.

Best Reasons To Avoid Solo Ads1

Best Reasons To Avoid Solo Ads1

Warm Market, Cold Leads:

The first thing you really should understand about what a Solo Ad really means to your business is that you have absolutely no control over who, what, why & how the leads came to be on the list for your Solo Ad. Mostly they will be leads in your particular niche/market but why would they be more responsive to your ad more than the others they have seen? Sometimes the leads your Solo is going out to have been bombarded by free offers and lots of crap. So you’re approach needs to be skilled for the response you’re looking for.

Sales or List Building?

best reasons to avoid solo ads3

best reasons to avoid solo ads3

You’re hoping for sales with a Solo Ad right? How do you think those sales will happen and why would these people buy from you anyway? That’s the glaring problem with most marketers trying their hand at Solo Ads. People that “Know, Like & Trust” you are the ones that buy because they perceive you have tons of value for them, it’s only a tiny amount that buy right off. You must target building a relationship with the leads that will sign up to your list and yes building your list should be your first priority with any Solo Ad. To make any sales you need to first have an offer of great value for your ad and make it enticing by over delivering that value. You really want to address niche/market pain or common problems. Give them a great solution in your Solo Ads. Sales will come from great follow ups once they are added to your list. So have a way for them to see your offer but make the primary (what they see and read the most) content about how you can solve their common niche/market problem.

List Sign Ups? What’s Next:

best reasons to avoid solo ads2

best reasons to avoid solo ads2

This is the meat & potatoes so to speak, marketing to those new leads that signed up to your list. The one thing you should be mindful of is making sure you are consistent, marketers call it “Congruency”. Make sure that your message stays consistent from the Solo Ad (text, landing page, everything used with the Solo Ad pitch). A certain theme and title like, “Glenn’s Top 6 Methods To Get Fitness Experts As Your Customers”, should remain the theme through out your marketing. Your first follow up message to these new leads should continue to address how to get those sought after fitness buyers into their business (this is just an example). The leads from your Solo should get what you promised in the Solo right away, after all that’s why they gave you their information. Follow these steps to have great follow up steps:

  • Deliver more value (the solutions goods), here is where you will include your product again but in a secondary way. Example,”Here’s my top choice fitness product that converts buyers”.
  • Make contact quickly (you want personal contact, meeting, phone conference or direct call if possible).
  • Later include a message that allows your new leads to get to know your story, don’t make it too long. You want your leads to identify with the struggles you have had and also how you’ve overcome them. Don’t be too needy, you’re a busy business person to your leads and your time is valuable. If you haven’t had contact yet, send a reminder on the benefit they are not taking advantage of.
  • Keep delivering value, some leads won’t be ready for your business when you expect or want them to. Some great leads may follow you for a year before buying because they’re not ready. Keep your value and overall message consistent.

Solo Ads Unknowns:

best reasons to avoid solo ads4

best reasons to avoid solo ads4

Following the above steps still doesn’t give you any guarantees because you still have to trust the Solo Ad seller. How they got the leads in the first place and how they deliver your ad should be a concern. You will never know how fresh the leads for your Solo Ad are or what type of messages they are most likely to respond to. You have to develop a relationship with the seller too, hopefully they will provide exactly what they promise for your Solo. Tracking the Solo Ads performance from the number of clicks to the response are critical so you know how the Ads performed. A good response performance would be 25 – 30% of your clicks added to your list but don’t stop there. Make sure you keep tracking those leads, name them in a list from the seller. Active responses, buys, actual calls (you calling them), and track those responses from on 1st, 2nd and 3rd month responses. Results should tell you that:

  1. Your process and copy are very good (positive)
  2. Your Solo Ad seller has a good list and you want to test again to see if you can repeat or exceed previous results. If you get similar great results twice, go big and negotiate a larger Solo (positive)
  3. Little to no response could mean your process is not optimized well and doesn’t offer great value or your Seller has a stale over marketed list. Which is it? (negative)
  4. High Opt-In rate but poor response, you just don’t know what the seller has communicated to these leads prior to your Solo. Solo Ads have no guarantee so your stuck to figure out if it is your process or the Solo seller (negative)
  5. Low Opt-In rate zero response, both your process and the seller’s list can be poor or your process may need more work. An easy tip to test your process would be to test your landing pages with PPC ads. Poor response with PPC ads are most likely due to poor targeting and a poor process (negative)

Top Reason Not To Do Solo’s:

best reasons to avoid solo ads - Doubt-It

best reasons to avoid solo ads – Doubt-It

Solo Ads are widely marketed to everyone in Home Business and purchased often by those new to marketing. Those without the skills I’ve described above, if you can’t create a great process how would you know how well a Solo Ad can perform for you? Targeted Leads are the best leads and the only ones you really want in my opinion (unless you just have money to burn). You never know how targeted the leads are with a Solo Ad until after getting the clicks.

I recommend you at least try 2 Solo Ads for your business to make your own determinations. Now I won’t say I will never do another Solo Ad buy but because my own experience was both good and bad, it wasn’t until my knowledge grow before I understood why some didn’t work so well. So this article will hopefully help you avoid being in the dark avoiding or missing the mark with Solo Ads.

Did you get value? Leave your comments and suggestions below and check out some other places where I share value:

GTGuilloryonline on G+

Glenn T Guillory FB Fan Page

Set up your free 1 On 1 Coaching Call with Glenn on Skype: http://www.meetme.so/gtguilloryonline

Best Reasons To Avoid Solo Ads - Contact Glenn

Best Reasons To Avoid Solo Ads – Contact Glenn