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Do you ask for leads to follow, look at your ads, click your links? You won’t get any of what you want if you don’t ask it. You will Get What You Ask For in Marketing, but are you asking the right people the right questions? Marketing all starts with keyword research aimed toward your desired results, so how do you ask the right people the right questions is what this post is about.

Avoiding The Wrong Keywords:

Marketing - No Bad Words

Marketing – No Bad Words

Overall you want the appearance of great professionalism, only good & positive words. But bad words aren’t the only words you want to avoid in marketing. You want to keep away from the most common keywords in your industry and also avoid having the words used with your keyword and in your advertising:

  • Free
  • Quick Money
  • Fast Money
  • Push Button
  • Free & Easy

Just about any combination of the above words will generate tons of clicks and responses but the majority of people you attract with these words are not where most of the buyers are. What you will see instead when using these keywords will be “Freepreneurs”. These are people that look for free stuff and want magic buttons to make money. Having one thousand of these clicks never equal the positive response of one targeted lead.

Why Asking Is All Important:

Get into the habit of asking for what you want a lead to do in all of your marketing. In your posts, ads, articles on other media or platforms you must let the lead know what you expect them to do. Click here, leave a comment, take this quick survey, sign-up. This is called having a “call to action”, once you start implementing a “call to action” in your marketing you will see a noticeable increase in response if you don’t use them now. Just imagine reading a great post from someone and not having any means to see what else they have written? That’s a possible lead that writer has just lost simply because they didn’t have a simple “click here” and get more value training just like this.

Circles That Feel Like Straight Lines:

Marketing - Get-What-You-Ask-For

Marketing – Get-What-You-Ask-For

You always want to double check the path you send your leads on and keep it all congruent. All this means is that you want to make sure that you are providing exactly what you stated in your ad or posts. Think about it like this, if you ask for Opt-Ins for your list you must provide what you promised to deliver. If you offer more Tips or Training for someone to sign up then when the lead signs up they will see “Tips or Training” sent to them from you. All of your marketing should perform like a never ending circle but feel like a straight line to your leads. Not a traffic jam of lost proportions:

  1. Lead finds your Site and Opts In for your list for Tips
  2. List gives more Tips as promised and sends leads back to Site
  3. You give more & more value to the lead on the list & your Site
  4. Your list gives the leads related promotional income generating offers
  5. Emails to your list send those leads back to more value on your site
Marketing - Your Winning Smile

Marketing – Your Winning Smile

So make sure you are asking for the actions you desire in all you do in your marketing, ask the right questions and always provide exactly what you promise. Now you know that having great “call to action” is required in all your marketing, be sure to ask the right thing from the desired people. It’s much like marketing your winning smile! Always think to yourself, “did I put a good call-to-action” in there?

 

 

Let me hear your comments below, I respond personally to all comments and questions. More value soon, always your friend Glenn.

Happy Marketing/Blogging

Marketing - Get What You Ask For - Call Me

Marketing – Get What You Ask For – Call Me


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Why buy Solo Ads? Here are the Best Reasons To Avoid Solo Ads, when you should and when you shouldn’t. Not to discourage you from ever buying Solo Ads but most marketers with little experience usually don’t know what they’re getting into. The Best Reasons To Avoid Solo Ads is information for you to reach your own conclusions armed with better facts.

Best Reasons To Avoid Solo Ads1

Best Reasons To Avoid Solo Ads1

Warm Market, Cold Leads:

The first thing you really should understand about what a Solo Ad really means to your business is that you have absolutely no control over who, what, why & how the leads came to be on the list for your Solo Ad. Mostly they will be leads in your particular niche/market but why would they be more responsive to your ad more than the others they have seen? Sometimes the leads your Solo is going out to have been bombarded by free offers and lots of crap. So you’re approach needs to be skilled for the response you’re looking for.

Sales or List Building?

best reasons to avoid solo ads3

best reasons to avoid solo ads3

You’re hoping for sales with a Solo Ad right? How do you think those sales will happen and why would these people buy from you anyway? That’s the glaring problem with most marketers trying their hand at Solo Ads. People that “Know, Like & Trust” you are the ones that buy because they perceive you have tons of value for them, it’s only a tiny amount that buy right off. You must target building a relationship with the leads that will sign up to your list and yes building your list should be your first priority with any Solo Ad. To make any sales you need to first have an offer of great value for your ad and make it enticing by over delivering that value. You really want to address niche/market pain or common problems. Give them a great solution in your Solo Ads. Sales will come from great follow ups once they are added to your list. So have a way for them to see your offer but make the primary (what they see and read the most) content about how you can solve their common niche/market problem.

List Sign Ups? What’s Next:

best reasons to avoid solo ads2

best reasons to avoid solo ads2

This is the meat & potatoes so to speak, marketing to those new leads that signed up to your list. The one thing you should be mindful of is making sure you are consistent, marketers call it “Congruency”. Make sure that your message stays consistent from the Solo Ad (text, landing page, everything used with the Solo Ad pitch). A certain theme and title like, “Glenn’s Top 6 Methods To Get Fitness Experts As Your Customers”, should remain the theme through out your marketing. Your first follow up message to these new leads should continue to address how to get those sought after fitness buyers into their business (this is just an example). The leads from your Solo should get what you promised in the Solo right away, after all that’s why they gave you their information. Follow these steps to have great follow up steps:

  • Deliver more value (the solutions goods), here is where you will include your product again but in a secondary way. Example,”Here’s my top choice fitness product that converts buyers”.
  • Make contact quickly (you want personal contact, meeting, phone conference or direct call if possible).
  • Later include a message that allows your new leads to get to know your story, don’t make it too long. You want your leads to identify with the struggles you have had and also how you’ve overcome them. Don’t be too needy, you’re a busy business person to your leads and your time is valuable. If you haven’t had contact yet, send a reminder on the benefit they are not taking advantage of.
  • Keep delivering value, some leads won’t be ready for your business when you expect or want them to. Some great leads may follow you for a year before buying because they’re not ready. Keep your value and overall message consistent.

Solo Ads Unknowns:

best reasons to avoid solo ads4

best reasons to avoid solo ads4

Following the above steps still doesn’t give you any guarantees because you still have to trust the Solo Ad seller. How they got the leads in the first place and how they deliver your ad should be a concern. You will never know how fresh the leads for your Solo Ad are or what type of messages they are most likely to respond to. You have to develop a relationship with the seller too, hopefully they will provide exactly what they promise for your Solo. Tracking the Solo Ads performance from the number of clicks to the response are critical so you know how the Ads performed. A good response performance would be 25 – 30% of your clicks added to your list but don’t stop there. Make sure you keep tracking those leads, name them in a list from the seller. Active responses, buys, actual calls (you calling them), and track those responses from on 1st, 2nd and 3rd month responses. Results should tell you that:

  1. Your process and copy are very good (positive)
  2. Your Solo Ad seller has a good list and you want to test again to see if you can repeat or exceed previous results. If you get similar great results twice, go big and negotiate a larger Solo (positive)
  3. Little to no response could mean your process is not optimized well and doesn’t offer great value or your Seller has a stale over marketed list. Which is it? (negative)
  4. High Opt-In rate but poor response, you just don’t know what the seller has communicated to these leads prior to your Solo. Solo Ads have no guarantee so your stuck to figure out if it is your process or the Solo seller (negative)
  5. Low Opt-In rate zero response, both your process and the seller’s list can be poor or your process may need more work. An easy tip to test your process would be to test your landing pages with PPC ads. Poor response with PPC ads are most likely due to poor targeting and a poor process (negative)

Top Reason Not To Do Solo’s:

best reasons to avoid solo ads - Doubt-It

best reasons to avoid solo ads – Doubt-It

Solo Ads are widely marketed to everyone in Home Business and purchased often by those new to marketing. Those without the skills I’ve described above, if you can’t create a great process how would you know how well a Solo Ad can perform for you? Targeted Leads are the best leads and the only ones you really want in my opinion (unless you just have money to burn). You never know how targeted the leads are with a Solo Ad until after getting the clicks.

I recommend you at least try 2 Solo Ads for your business to make your own determinations. Now I won’t say I will never do another Solo Ad buy but because my own experience was both good and bad, it wasn’t until my knowledge grow before I understood why some didn’t work so well. So this article will hopefully help you avoid being in the dark avoiding or missing the mark with Solo Ads.

Did you get value? Leave your comments and suggestions below and check out some other places where I share value:

GTGuilloryonline on G+

Glenn T Guillory FB Fan Page

Set up your free 1 On 1 Coaching Call with Glenn on Skype: http://www.meetme.so/gtguilloryonline

Best Reasons To Avoid Solo Ads - Contact Glenn

Best Reasons To Avoid Solo Ads – Contact Glenn


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Email Marketing – Getting The Most From Upsells

Email Marketing – Getting The Most From Upsells

 

One of the most powerful keys to your business is having a great sales funnel. Upsells, front end offers (your main product and bonus if you have them), and back end offers. These are all automatic once built from your lead capture pages (opt-ins), auto – responder lists and landing pages. Your funnel gives you an ability to constantly promote your offer while still making sales on auto-pilot.

 

So what is an upsell and how do you capitalize on it?

 

First you should have a great offer (a product with a high conversion rate) and your funnel complete. After you should be solely focused on two things:

1.    Constant promotion to build your list

2.    Establishing and maintaining a relationship with your email list, also referred to as keeping your list engaged

 

Too many marketers make the mistake of pounding the pavement (so to speak) for traffic to their sites and adding potential customers to their lists. Getting sales often enough so you can be a full time marketer, right? If your funnel doesn’t have some good upsells YOU WILL NOT KEEP subscribers on your lists! So what is an upsell and what does it do for your business?

 

Here is what an upsell is in regards to your funnel:

·      Your upsells are basically offers built into your auto-responder that will generate income.

·      Upsells work when they offer great value to your readers (that’s the secret sauce). Do not try to upsell your customers on offers that don’t give them great value (solves a need or problem) and don’t upsell unrelated items.

·      YOU need to be knowledgeable about what you’re offering as your upsells, such as performance, quality, etc. You’re the expert so you should have tried it out at some point (never upsell products you don’t know and haven’t tried).

·      Done right upsells are the first block of a affiliate marketers steady income stream.

 

Email Marketing –

·      For the upsells to give you the best benefits you have to engage your list even though you may have a good auto-responder follow up series.

·      Your follow up series is a set of pre-written emails set up within your auto-responder. These emails are sent at particular intervals such as specific days of the week, times and or days after a previous email.

·      A good list will send out emails to your list for 3-6 months (yes it’s a lot of emails but some are large as 12-24 months for Guru level marketers).

·      Engage your list by sending out broadcasts to them with “valuable content” at least twice a week.

·      Whenever possible try not to step on your auto-responder emails. What I mean by “step on” is to try and avoid sending a broadcast email and follow-up on the same day.

·      Test and research your emails unless you have a proven set established by your affiliate network. Split testing, sign-up forms, tracking codes and surveys are the main tools of marketers for this. Some of these are even provided by the leading auto-responders these days.

 

Do keep in mind that some of your upsells may not be available forever, unless they are your own products. Also be aware that some affiliate offers may get pulled or have a predetermined expiration date unknown to you. So they can and often do suddenly go inactive and you don’t want an email to go out with links that don’t go where they are supposed to go. Periodically check any links in your auto-responder/link tracking service to make sure they still work properly.

 

A great funnel converts sales on the back and front end but without upsells you’re only getting a fraction of possible profits for your business. Part of your marketing schedule should include looking for great deals that give your readers value. Keep your list engaged so they grow to know and trust you. Your upsells will be the one of the greatest assets you will have that bring in profits even when you’re asleep!

 

To a more rewarding future,

GTGuillory
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